According to PetaPixel and Nikon Rumors, Nikon is introducing a new Unilateral Pricing Policy on DSLR gear sold in the US that will take effect on October 16th. Saying that the policy is “designed to allow customers to make purchasing decisions based on service provided and not have to worry about hunting for a better price”, Nikon plans to withhold sales to any store caught pricing equipment below “national prices” that the company will set for each product.
Unilateral Policy is a method by which manufactures can control retail prices in the US. While forcing resellers to agree upon specific prices explicitly would constitute illegal price fixing, companies do have the right to refuse sales to any reseller caught selling products at prices below what the manufacturer wants.
What this means for you, the Nikon shooter, is that after October 16, there won’t be much difference, if any, in prices across the country, whether you’re shopping with a big discount chain or your local camera store, Theoretically, at least, this should be GREAT for the small stores out there, maybe not so great for the average bargain-hunting photographer.
The moral of the story: Hurry and place your orders today!
–thanks to Nikon Rumors and PetaPixel for this information
Hi, I’m Andrew Boyd, a.k.a. The Discerning Photographer, and I hope this post has been interesting and informative. Please leave me a comment about it, let me know what you’d like to see more of on the site! You can also sign up for email delivery of all future articles or my RSS feed. Or subscribe to our Facebook page or our Twitter feed. Thanks!–DiscerningPhotog